Locus & SDI
Establish Partnership & Launch New
“Fair Value Calling Card” Campaign in Texas
Englewood Cliffs, NJ, July 9, 2008
- Headquartered in Englewood Cliffs, NJ, Locus Telecommunications,
an established, provider of prepaid services and one of the nation’s
largest independent calling card providers, proudly announces a new
venture with SDI, one of the nation’s most prominent calling card
distributors with a strong distribution network in the Texas market.
Together these telecommunications organizations have joined forces
to aggressively approach the Texas market and ensure that customers
get the best “fair value” in a prepaid calling card experience.
In response to consumers’ needs and desires to “get what they
pay for,” Locus and SDI decided to team up, once again, and aggressively
seek out the Texas market while reinforcing their “fair value”
practices of calling card services provided to end-users.
“Competition in the market place, especially in Texas, is at
its peak. Customers have lots of choices and very busy lifestyles.
In order to differentiate ourselves we needed to create a unique
partnership with a calling card company that is known for its
reliability, competitive rates, clear connections and fair value
in a calling card experience,” states Sohel Kapadia, CEO of SDI.
This long-standing partnership will feature such calling card
products as the Hot Dog card (distributed at over 2,500 retail
locations throughout Texas and through Locus’ partnership with
SDI), which provides a consistent value and offers competitive
rates to the world’s most popular countries. This service, as
well as other Locus products, appeals to a broad range of users
from numerous ethnic groups.
JH Choi, Vice President of Calling Card Sales at Locus, states,
“SDI is one of the largest and most effective distributors in
the industry. Their experience, vast knowledge and recognition
in the prepaid telecommunications industry, provides us with
a unique way to not only catch the attention of our current customers,
but to draw repeat as well as new business.” Choi adds, “We pride
ourselves on the service that we provide to our customers and
welcome the opportunity to sharpen our focus and support the
Texas market through this partnership.”
To further increase the visibility of this partnership, an extensive
awareness campaign has been planned and will target well-known
radio stations in key Texas markets.
Locus Telecommunications is an established provider and marketer
of prepaid communication products and services which include
pre and post paid wireless, long distance, point-of-sale and
carrier services. Locus provides distinctive yet cost-effective
communication solutions that allow end-users to connect with
family and friends, around the globe, in new and exciting ways.
Additional information can be found at www.LocusTelecom.com or
by calling 1-888-823-7587.
JH Choi, VP of Calling
JHChoi@Locus.net – 201-585-3660