Locus Telecommunications is “LOVE”
Englewood Cliffs, NJ, February 14, 2007 – Locus Telecommunications,
an established, leading provider of prepaid services and
one of the nation’s largest prepaid long distance calling
card suppliers, has teamed up with Scarlito Entertainment
and Latin break-out recording artist, Toby Love, to produce
the celebrity endorsed “Toby Love” calling card.
able to differentiate yourself in the entertainment industry
is not always easy. How you market yourself is as important
as how distinct your music is.” states Edwin Perez, President & CEO of Scarlito Entertainment. “That
is why we [Scarlito Entertainment & Toby Love] are
excited about this new venture with Locus Telecommunications
and view it as an extremely unique opportunity to market
to both our core audiences.”
The “Toby Love” card is very
unusual. Although it targets key Hispanic countries and
offers highly competitive rates to Mexico and the Dominican
Republic as well as countries throughout Central and South
America, it has the capacity to reach a much wider customer
base due to its tie-in with the music industry and the
visible popularity of the artist it represents.
“This partnership developed between Scarlito Entertainment
and Toby Love has been a significant initiative for Locus." reports
JH Choi, VP of Calling Card and Wireless Sales at Locus.
“We are pleased with the success of the card in the short
time it’s been available and are confident its popularity
will remain strong.” Choi adds.
To cater to the growing
popularity of calling card use in America and the country’s
love for all facets of entertainment, Locus has plans to
produce similar celebrity style and special edition feature
cards in the future.
For more information on Locus Telecommunications
or to become a distributor of Locus’ nationally recognized
brands of prepaid calling card and wireless products, please
visit www.LocusTelecom.com or call 201-585-3600.
About Locus Telecommunications
Locus Telecommunications is an established, leading provider
of long distance, MVNO wireless, point-of-sale and carrier
services. Locus delivers clients reliable access to advanced,
affordable telecommunications products and services that
meet their needs at home and around the globe. Currently,
Locus reaches consumers through more than 60,000 locations
nationwide for prepaid wireless and calling card products,
serves more than 300,000 wireless customers and generates
over 500 million network minutes per month. Additional
information can be found at www.LocusTelecom.com.
About Scarlito Entertainment / EZPMuzik Inc.
Scarlito Entertainment / EZPMuzik Inc. is a full service
musical production/remix company specializing in Hip Hop,
R&B, Dance, Pop and Urban Latino rhythms. With Gold and
Platinum status awards already achieved, EZPMuzik Inc. clients
include: Paulina Rubio (Universal), Fabolous (Desert Storm/Elektra),
N.O.R.E (Rocafella), Lumidee (Universal), Toby Love (Scarlito/Sony
BMG), Busta Rhymes (J Records), Papa San (Jive), Jean (Sony
BMG), Voltio (White Lion/Sony BMG), Alexiz y Fido (Sony BMG),
Freeway feat. Peedi Crax (Rocafella), JOJO (Universal), Shells
(J Records), KRS-1 (Echo Vista), Quincy Jones (Warner Bros.),
Soul II Soul (Virgin U.K.), Danny Wood (BMG) and En Vogue
About Toby Love
A former member of the award-winning Dominican-American
boy band Aventura, vocalist Toby Love is no stranger
to the spotlight. Through his 6 year experience with
Aventura, Love not only discovered and developed a passion
for the traditional Dominican music called bachata, but
began re-inventing the style by fusing fundamental elements
of it with R&B vocals and hip-hop beats. This new
Latin music revolution, dubbed "crunkchata," often
features the Bronx, NY-based vocalist singing in Spanish
as well as English. Passionate, ambitious and driven,
this young artist is not only making a name for himself
on the street, but on the Latin Billboard Charts as well.
As one of Sony’s hottest new Latin artists, Love released
his self-titled album “Toby Love” on Sony Records, in
September of 2006 and immediately appeared on Billboard’s
Top Latin Albums chart and Top Heatseekers chart. His
Lead single, "Tengo Un Amor," which features
the hip-hop/reggaetón duo Rakim & Ken-Y, reached
No. 2 on Billboard’s Hot Latin Songs chart.